Bobcat on the Prowl



For my next post I would like to give major credit to a fellow OU Bobcat, Brian Gainor. I have recently been researching potential concepts and advertising campaigns and was recommend this site, Partnership Activation. Brian is the creator and innovator for this site. As the site's quote states at its top, "it connects brands with fans." In my recent past, I worked for the Cleveland Indians where I helped brainstorm ideas and initiatives for new and exciting ways to help out ticket sales and experiences. If I would have been privy to this site during that time . . . it would have been a major help to say the least.

This site has a wealth of knowledge and insight into what other teams and venues are thinking up. For example, you can see the newest post from Oct. 30th which gives a synopsis from Boston College's Ice Jam event. Though it's not a professional sports team's promotion it is still an extremely exciting and "outside the box" approach to spreading Eagle pride throughout the campus.

Brian's site has everything from Burger King's Lebron James Welcome to South Beach billboard, the Dodger's Journey singer, the Converse Ambush promotion, to his informative and exciting newsletters that are a wealth of knowledge. A special kudos on Brian's piece on the St. Louis Rams Online Community Relations effort. Community relations and outreach is close to my heart and such recognition is always appreciated and never given its full due.

I can't begin to explain or try to convey the depth of knowledge one can receive from viewing this site. This is why I highly recommend this site for all those who are reading my blog right now. Brian's site is a must read for anyone who is in advertising, marketing, or sports field. Heck, if you simply enjoy new and fun ways to engage fans with brands READ HIS SITE! Since he first began, each post gets more detailed and relevant to its purpose and I look forward to reading it in the future. So join me in my own education as I learn more and more from such informative and rewarding sites as this one.