I Love Pringles

Just when I thought I couldn't love Pringles any more than I already do . . . . they decide to use A/R to pull me and everyone in.  A/R stands for "augmented reality."  Defining it is a little complicated and better left to smarter minds so I recommend a simple Google/Bing search.  However, for those who want the cliffs notes, just think of the yellow first down line you see every Sunday watching an NFL game.  This is but one example of A/R using a digital overlay within real action.

A/R is a concept that has been toyed around with for awhile now.  I am only familiar with a couple uses such as with mobile, Layar's First Mobile Augmented Browser, XBox's Kinect Light Sabers Are Always Cool and with the USPS Yes, I said the United States Postal Service.  I leave out the Minority Report example because that one seems to be the most obvious.

I am sure there may be thousands of cooler representations of A/R out there however; these three are pretty innovative in their own fields.  To be able to use such technology in the field of marketing where clients could use, try out, or even put on the product before physically touching it is a tremendous tool.  To think, clothing stores could have men and women try on clothes from home without having to go inside a store.  That application alone would boost online sales tenfold, not to mention the impact it would have on mini malls.

I highly recommend looking into A/R for yourselves and looking into all of its potential applications.  There are loads of hilarious examples which will keep me amused along with many more tech fueled videos that will challenge the most verbose of intellects.  This is field of technology is still growing and is only at the adolescences of its development.  So kick back and remember the good ol' days with some Pringles because once you pop, you still can't stop!