Happy 2K11!!! After surfing the web during break and looking for some research on banks and their email marketing strategies, I stumbled upon this Huggies commercial. Please don't ask me how because after a few hours of researching for anything, you are bound to find everything from sports to porn to people you knew back in high school no matter the query. This ad however, deterred me from my research for a bit and was a pleasant surprise.
I found this commercial hilarious and well thought out. I'm not a big fan of babies in commercials, especially ones that digitally talk. I don't know what's more annoying to me, those kinds of commercial or a friend who speaks in that creep "baby voice." The only time a baby talking makes sense is when it's done in a cartoon because cartoons aren't real so it makes sense . . . if that makes sense. Case in point, Stewie from Family Guy. Now that is a funny talking, non-real baby.
After I watched that commercial for a while, I looked into other Huggies commercials and found a more recent one that is just as outstanding.
This is created by JWT New York and was directed by Fredrik Bond of MJZ. This strikes at my love for moving still frame productions combined with some good ol' fashioned vintage music. It's silly, creative and downright fun. The theme plays on babies being babies. Not babies being adults or trying to be smart, these are babies that for those of us with nieces and nephews know. These are the babies that we love to watch once in a while and have over our house. The ones that give us big hugs and call us Uncle and Aunt. But with these babies, at the end of a night of building forts and eating dinosaur shaped chicken nuggets, we watch kick and scream when their parents come to pick them up, tell them that they don't like them and refuse to go home. Those are the little buggers I want to see on TV and these commercials depict that to a tee! Well done Huggies and someday I may just have to buy your products for my own little messy marvins.
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